So you’ve run your website through Lighthouse for Chrome, or Google PageSpeed insights, and there’s a horrible red warning “Defer offscreen images”. It’s a pretty easy one to fix, but may be daunting at first glance.

Experience earned over two decades has taught us that online success is about using the right tools, to do lots of seemingly little things really well. In this article I am going to share just some of the best practices Honeystone follows to build successful websites. The more of these things that are done right, the more successful your website can become.

In a world where credibility means everything and website visitors take .05 seconds to form an opinion of my business, I wanted my website to make a good impression fast. I found that the TypedCMS built website offered by Honeystone checked off all the criteria on my list.  

Understanding the difference between SEO (search engine optimisation) and SEF (search engine friendliness) can help you stay several steps ahead of your competitors online.