Experience earned over two decades has taught us that online success is about using the right tools, to do lots of seemingly little things really well. In this article I am going to share just some of the best practices Honeystone follows to build successful websites. The more of these things that are done right, the more successful your website can become.

In a world where credibility means everything and website visitors take .05 seconds to form an opinion of my business, I wanted my website to make a good impression fast. I found that the TypedCMS built website offered by Honeystone checked off all the criteria on my list.  

Make it SIMPLE for people to find, choose, buy, use, recommend and rate your products and services.

Understanding the difference between SEO (search engine optimisation) and SEF (search engine friendliness) can help you stay several steps ahead of your competitors online.

Content for the “suggestive” stage of the SIMPLE content model is either off your website or is picked up from your website by search engines, scraped off and then used to index your site.  The “suggestive” phase of content creation addresses the beginning of the buying cycle - the time when people are searching for a product or service to solve a problem, but probably haven’t visited or even heard of your website yet.