Make it SIMPLE for people to find, choose, buy, use, recommend and rate your products and services.

Content for the “suggestive” stage of the SIMPLE content model is either off your website or is picked up from your website by search engines, scraped off and then used to index your site.  The “suggestive” phase of content creation addresses the beginning of the buying cycle - the time when people are searching for a product or service to solve a problem, but probably haven’t visited or even heard of your website yet.