“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.”

 - Jared Spool

Great user experience is crucial to the success of your business. Effortless user experiences result in less friction, higher conversion rates, and greater brand trust. 

Our team of experienced UX designers can help you to make your website or application user-centric, accessible and easy to use. Engaging user experiences start with the basics. There is no point in hamming it up with flashy, slidy animated transitions if your user’s can’t even work out what they’re meant to do. Your website isn't an art piece, it must have utility first and foremost.

If you’re not sure how UX can help, here’s an often overlooked example: Imagine you're surfing an ecommerce website, and you see something you like, so you hit the ‘Add to basket’ button. Nothing happens. Is it in your basket? Did you not click the button properly? This is a fairly common issue, but the UX solution couldn’t be simpler. Feedback. When the user clicks the button, show them an action took place. Perhaps the button text just changes to ‘Added’. This is easy, but if you know how it works, it’s easy to overlook the problem.

UX issues get more complicated. Non-technical users often face greater difficulty. Users with disabilities are often at a disadvantage. Our UX designers can help you to understand and remedy these issues with simple cost effective solutions.

If you ignore user experience issues, you’re basically ignoring potential customers. Enhanced UX means more opportunities to convert, more leads generated, and higher sales.

Our skilled UX team can also help you to meet the legal requirements set out in the Equality Act 2010 by ensuring your website or application meets minimum accessibility requirements.

For a free UX and accessibility consultation, contact our team today.

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