Pay-per-click advertising optimisation audit
PPC auditing is crucial to optimise your ad campaigns and save money
Pay-per-click advertising is a vital marketing strategy, allowing businesses to advertise to prospective customers in a highly targeted way. Done right, PPC can be an invaluable source of new business, but get it wrong and you could just be throwing money down the drain.
Our PPC audit will save you money and help you to optimise your campaigns, offering a higher return on your investment and access to new opportunities.
The audit process starts by determining your advertising goals and budget. You audit will be structured as follows:
- Competitor analysis
- Keyword analysis
- Ad copy review/rework
- Keyword match type review
- Negative keyword optimisation
- Landing page identification and design
- Quality score review
- CTR analysis
- Bidding strategy
- Budget allocation
- Campaign structure
This will culminate in an optimisation plan along with the assets (messaging, keywords etc.) you’ll need to implement. Coupled with our PPC service, we can implement the totality of the report after review, or during the process on your behalf.
Audited by a team with over 20 years of experience, you can be absolutely certain that your paid adverts are delivering high quality clicks with the highest possible ROI. We deliver SEO services to over 100 websites, making Honeystone your ideal SEO and PPC partner.
Get in touch today for your free consultation.
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