The Carbon Lens range of services has been carefully developed to help you quantify consumption, cost, and carbon, simplify business reporting, and implement more cost-effective energy use and business operations.
The Carbon Lens online calculator helps businesses uncover potential cost and carbon savings, and highlight unexpected ways to enhance business processes.
We worked closely with Carbon Lens to develop a brand identity and supporting collateral to help launch the business and demonstrate the key benefits of using carbon profiles to reduce business costs.
The branding work stream included developing a suite of graphics to help illustrate the service offerings and printed collateral to ensure consistency across all touch points.
The website includes a blog and gallery functionality but the key feature is a questionnaire management system which allows the gathering, analysis and reporting of cost saving data.
Commenting on the project director Dr Simon Forsyth said :
We approached Honeystone a year ago with a part-formed business idea and they have helped us develop it over many months. They’ve continually emphasised the need to shape appearance, name, and copy around what the brand is about. Their eye for graphic design has been spot on - the images neatly catch the key concept behind what we offer.
They’re also strong technically. At the outset they advised us very clearly what the technical options were for building the website. Though it would have been possible to do a one-off site relatively cheaply, they suggested it would be wise to spend a little more and have them construct a toolkit which we could then use ourselves to develop the site. The result is a rather elegant development environment, which initially they’ve used themselves to turn our entry-level piece of software into a web app. That is rather more than I thought would be do-able, and it makes a great, immediate entry point for potential clients.